Most people love eating sweets. This is why chocolates are a booming biz and have continued its prominence through time. If you know your way into making chocolate, you might as well earn from the process.
It is easy to market such treat because you will find people who love it anywhere you go. All you need to remember now is how you will be able to market your products the right way and the most beneficial towards your end.
The Four Ps of Marketing
Consider this strategy when you are on the planning stage of your sweets biz. If you are just starting out and just want to make extra income through the product that you will also enjoy, here’s a brief explanation of this concept.
The first P is the product. You have to know your product well, in this instance, your chocolates. To be able to tell people good things about what you are selling, you must know first and foremost everything about it.
Yes, it is a good idea if you will take time to research about the scientific background of this treat. But you can also just focus on what you want to sell. You may want to focus on chocolate cakes. Or how about chocolates in gift baskets? There are many options that you can try for such reason.
Where are you located? Who lives in your neighborhood? And how often do you think they will buy? You have to think about those things to be able to plan out accordingly what will be a big hit for these people. You must give them what they are looking for. You must present them with new ideas that you are very sure that they will like.
It is a good thing that you are from the area. You no longer have to resort on hiring people to do a market analysis to know who these people are. Just spread your wings and increase your public relations. This will also increase the probability that these people are going to buy from you.
You must offer your products at rates that your target market can afford. To decide easily about this matter, you must study your direct competitors. You no longer have to hire someone to do this. All you need is to buy their products to know about their pricing. You must not be too far away from their strategies. People are looking for quality products at rates they can afford. So the best thing that you can do is to give them what they are looking for.
Your biz, however small it is, will not survive without venturing into promotions. As a startup of a small business, you can start the buzz about you through word of mouth. To achieve this, you must first come with a very good product. Give those out to people the first few days. If you are confident with what you are selling, for sure, people will also like it. They will be your good source of free advertising.
Turn your hobby of making chocolate into a fun-filled and profit generating venture. Consider the abovementioned in starting up your biz. Create a noise for yourself and establish your name in the industry.
In time, you will find your niche. You never know, your hobby can turn into one money-making road to your own success.
Holiday gourmet gifts are your chance to really enjoy rich, decadent food free of guilt and shame. That is why it is such a joy to give or receive one. holiday gourmet gifts can be ordered from commercial outlets, or made by hand. They can contain almost anything delicious. Candies, bottles of wine, meats, and cheeses are all worthy additions that can bring a smile to the face of the recipient.
Of course, there is more to a holiday gourmet gift than just putting in delicious goodies. One of the most important parts is to dress it up with the requisite holiday cheer. That means putting in tinsel, including dried flowers or even a miniature wreath, and wrapping it all up with a bow and some colored cellophane. After all, a holiday gourmet gift is not so much about giving food as giving a certain holiday spirit to those around you.
One of my friends even likes to include novelty gifts in the holiday gift baskets that he makes for friends and family. He puts in miniature Christmas ornaments, customized coffee mugs, or just little trinkets and odds and ends that he has picked up around town. You never know quite what you are going to get in one of his gift baskets, but it never fails to please, and that is a fact.
Making a holiday gourmet gift without including a nice card is almost a waste of your time. Personalized Christmas cards are probably the most important part of a Christmas present. Sending off a personal message of love and good cheer is the best way to really improve the mood of whoever you are giving a present to. I’m no expert on human emotions, but I do know when I have made one of my friends happy. The presents with the best cards are always the ones that seem to most improve someone’s mood, and that is a fact! It is really as simple as showing that you care by taking the time to write out a personal card..
Alaska, a place dubbed as the “Ice World”. Alaska is in fact a beautiful, innate place that offers mountains of glaciers and icebergs. It is also a place where whales and bears live and flourish and it is a place that offers breathtaking scenery of the beauty of Mother Nature. It is also a unique place for cruises offering the best of both worlds, from the naturalistic to the urbane.
Many cruisers who have experienced the splendor of Alaska would attest that they really like their experience in this wondrous place called Alaska. The mountains are towering high. The different kinds of animals that Alaska has are a wonder to watch, these are animals that may not be seen commonly in other places.
The boarder of Alaska has a wide collection of nibbling grass which gives it its mystical color. Many people see Alaska as an ice covered white blanketed land, these grasses makes it a surprise. The coastline gives an outstanding view of sparkling ice formation. The deep water flow fluently and the emerging color goes blue. The sky is being reflected by the shinning glimpse of the sun. The fields of flower and wild grass are stunning.
Cruising along the coastal areas of Alaska can give a view which is invisible from any other route. The cruise will have the chance to witness the action of the massive collection of glaciers as they meet the ocean. Aside from that, the cruiser can also observe the different lifestyle of the people in Alaska. Moreover, they can also have the chance to see different kinds of whales as they play along in their natural habitat.
Most of the Alaskan cruises offer more inland pleasure trips. By having this kind of trip, the vacation cruise can be able to go along into the national parks and discover the innate beauty of nature.
An Alaskan cruise can promise a great trip and accommodating, comfortable amenities. The passenger will not just simply travel around inside the ship, but will have the chance to explore the inner beauties of Alaska mainland through magnificent tours.
The cruising ship automatically parks on a place called the “Town of Tourists”. It is a place where the ships unload the passengers. It is a small town which only has 600 or more as a population.
The local people normally guide the tourist in the places they could take their rest. They also serve as the tourist guides as they go around the area. Normally, the tourists outnumber the local population. In most cases, the ratio of the tourists to the locals is 6:1. The local people appreciate the presence of the tourists as they provide more livelihood to their community.
On the other hand, the tourist is being advised not to misbehave and respect the culture of the area as they are just visitors there. The local people are bothered mostly by the invasion of the tourist who only wants to shop and makes fun of their way of life.
It is very advisable to have a cruise line traveling on a balanced route. Balanced route means appreciating the beauty of nature and environment landscape without disturbing the whole systems.
Getting the best deals for the Alaskan cruises is really a great opportunity. To discuss further here are some of the basic steps on how to get discounts on an Alaskan cruise.
The very first thing to do is to arrange a cruise during the off seasons. As much as possible keep away from the peak seasons of cruise vacations. It would be better if you can schedule your time three to four weeks away from the peak seasons. For instance, an Alaskan traveling cruise normally has its peak season on July and September. Having an Alaskan vacation cruise previously to those dates will surely save a lot of cash.
Choose which type of cruising ship to use. There are some traveling agencies based in Alaska that pushes a specific line for different reasons. It would be great to do a little homework and research first. Comparing the shipping lines fees and services will save a lot of money.
As much as possible do not be misled with honey-sweet publicity that promises so much for nothing. Talking with the right travel agency can give very important information that can result to significant savings.
Have an Alaskan vacation cruise quotation that comprises the port fees and tax revenues. If the traveling agency fails to give that certain information, look for another agency. There must not be hidden fees and uncertain collections. Beware of the port fees that run a couple of hundreds of dollars each for each person. The port fees must be stable and consistent.
Get an inside cabin. Usually, an inside cabin is the cheapest. Aside from that, the inside cabin can also add comfort to the vacationer. Remember that the weather of Alaska is cold, the inside temperature is much warmer which is more comfortable.
Remember to avoid the stresses in Alaskan cruising, having booked at least two weeks before the departure is recommended. Check out for a list of the cruise trips to Alaska. Always remember that, Alaska’s beauty and fineness must not be disturbed. Respecting the nature will make the cruise more enjoyable.
Ever since homeland security has become such an issue, moving through airport security has become more difficult. As a seasoned business traveler, this part of your business trip requires some savvy preparation and your knowledge of the system so you can sail through security at the airport as quickly as possible. But the ability to navigate airport security quickly is not something that comes easy or without some significant planning and training.
The biggest problem of getting through security is not you, it’s the other people who did not come prepared for this process. If you get stuck behind someone who is completely stumped by what is expected of them, it can take forever to get through the system. So the first priority is to hit airport security when the crowds are low. The easiest way to accomplish this is to take the first flight of the day out of that airline. This will be the time when there are fewer people in the airport than anytime of the day.
Usually it is only business travelers who are at the airport at six a.m. so they will be the ones that already know how to handle security and the lines will move much more quickly. Like them, you have already learned the most recent rules about what will pass through security and what will get you stopped. You will need your driver’s license and boarding pass several times as you move through the process. So have that out early on and ready to show it often. Don’t put that information away until you are on the other side of security and ready to go to the gate. That one-step alone moves you along quickly through the different checkpoints of airport security.
Usually airport security uses a queuing system to handle the crowds. That means that usually it is one long line moving up to the gates and then that line splits into several gates where various teams work the travelers through the scanning stations. As you are standing in line to go through the gates, keep an eye on the different stations. Some stations will stop more people or their equipment is too sensitive so it is moving slower. You may notice that a new team has arrived and is preparing to open a new station. With a bit of maneuvering in line, you can hit that new station as it opens and move through fast before the lines accumulate there.
This is also a place to do a bit of profiling. While it is not ok for police to profile, you can look over the people ahead of you and profile those who will either be detained for scanning or will be a big problem when they are ready to put their stuff on the belts. Certain ethnic groups might get scanned more often. It’s sad but true. We all want racial equality but if you can avoid being behind that person, you might get through security faster. Also, avoid “amateur travelers” who have lots of kids, the elderly, people in wheelchairs or anyone who looks like they are confused by this process. You can be a hero and help someone out if you have plenty of time. But as the lines split up to go to the different stations, you can simply avoid being behind people who will slow up the process and go to the fast lines to get through more efficiently.
You can cut down on how much you get scanned before you get to the airport. Wear slip-on shoes that you can get off quickly and back on quickly. Boots and tie shoes just slow you down. Keep the amount of “stuff” you are carrying through security to a minimum. Put your wallet, keys and other pocket material in your briefcase or purse before you even get in line. In that way you are down to shoes and that item to move through security and you can move more quickly.
These tricks of the trade can make the beginning of your business trip much less of a problem and get you to the gate more quickly. The security personnel will appreciate that you know what you are doing and you will reduce your stress and move along to your business goals with less anxiety and a greater focus on your objectives.
Tortillas got its name from the Spaniards. The word “tortilla” comes from the Spanish word “torta” with the meaning being round cake. Tortillas are eaten everyday not just in Mexico but also in America. Americans put just about anything in the tortilla. Ever try peanut butter and jelly in a tortilla? Many eat it that way; also the tortillas are used with hot dogs, casseroles, and sandwiches.
Tortillas have been enjoyed for many centuries, but not with all the fillings that are used these days.
Aztecs made tortillas more than 10,000 years before Christ. Aztecs ate a lot of corn, some right from the cob, and others they would save and use later. They would ground it into corn meal and later make into masa, which is corn dough. The masa is added with water. If the water is not the right temperature, the consistency will not be enough to make the tortilla. Once the masa is ready, it is placed in a ball size in the maker’s hands. It takes awhile to go through the process of making the masa flat. It is patted into what looks like a think pancake. Once it is the right size, it is placed on a hot griddle. It does not take long to cook.
Today the tortilla is still made with the same ingredients. Majority of them are made in factories with machines because they are in high demand. They come in many flavors. Anyone can still make them from scratch if they prefer. You can find tortillas in a variety of Mexican foods. Tacos use them as the shell. Enchiladas consist of the tortilla being filled and then rolled, afterwards being cooked. Quesadillas use tortillas as turnovers which are filled and then fried.
If you think that tortillas are just for eating, think again. There is a type of art that is called “tortilla art”. It is fine art that uses tortillas as the canvas. First the tortillas are baked and then acrylic. After that they are painted. Tortilla art is made to represent the culture of Latino artists.
Tortillas are also what are used to make the tortilla chips. The tortilla is cut into wedges and fried. Corn tortillas are made from corn, vegetable oil, salt and water. The chips first became popular in the 1940s in Los Angeles, California where the chips were mass-produced, but it is still considered a Mexican food.
Americans use tortillas for a lot of their foods. It is most common found in burritos, which started long ago in northern Mexico. Tortillas are a traditional food of many people from northern states of Mexico and also Native tribes that are found in the Southwestern United States. Just about any restaurant will carry tortillas. You can try many different foods that include them. They are easy to find in the grocery store. You can use your taste buds and imagination to make your own foods which include the tortillas.
There are many different recipes available to search, so join in on a tasty convenient food that many Americans have already discovered.
The holiday email marketing season takes the overdrive with the onset of Halloween. Certainly, this isn’t the time to design the marketing program from the scratch. But a small fixes can do the trick to raise the deliverability by a few percent without the need to shift to another completely new program. These fixes won’t take major investment in money or time.
As they say the first impression is the best impression, a very important aspect is to include the brand or company name as the sender and not individual name or email. The “from” line acts as the basis for the readers based on which they recognize and trust the sender. So it is best to use the brand name which is widely used by the readers for recognition. Following it is the subject line. It also plays a major role in the opening of the email. The subject line should not only be irresistible but trustworthy. Many subject line tools are available on the internet which can be of great use. The trick followed by most is to phrase the first twenty eight characters with the most important information. Usually the first twenty eight characters are of high importance to get the message across to the client. Putting the brand name in the from line helps to free up space for the critical information, which is the heart of the message, in the subject line. If the email is send to a mobile, the brand name should be first thing the reader should see. If there is space, special offers will be worth mentioning.
The email should have a link to the complete information which is posted on the website. The link should redirect the reader to the complete article just by one click. Subscribe and unsubscribe links should be working always and the directions should be displayed promptly. If this isn’t done, it is going against the US email marketers law. The email should also include information about the company’s name, address and other contact information such as telephone, link to web contact page, and email. It is good to have links to other offers and services provided by the company. Effects of the previous offers and customer testimonials can also be included to draw attention.
The email shouldn’t resemble to a print ad which has bright colors within which the information is contained. Although, most of the HTML designers love to design this type of emails, but another fact is that most of the readers would have their block images option activated which will stop the image from downloading and the recipient will not be able to see any part of the message. The email should be broken down into manageable chunks. One large image should be replaced with many smaller images and important information should be placed in a text boxes which will be displayed in spite of the images being displayed or not. Alt tags can also be used to describe the images or the offers contained within it. This information will be displayed if the images do not show up.
Coding and spelling mistakes are a big no-no. If there is, this is a sure sign of a spammer. Miss spelt brand or company name can never be forgiven. It is a good habit to get the entire email proof-read by a professional before sending it to the readers. The links should be check individually to see whether they are working or not. Although it is a tedious task, it will save the readers from getting irritated and from losing sales. Past performances shouldn’t be trusted upon and regular checks must be made constantly.
The most important thing is to keep an eye on the competing company and the offers being offered by them. Try to design a better offer and test it on sample readers before committing to the offer. Like every one will be offering free shipping during the holiday season, so try to think of something which will differentiate you from the rest.
The last point to be considered is that because of the overwhelming flow of emails during the festive season, the subscribers can get irritated and complaints may arise. This can be tackled by throttling the frequency of emails. Delivery logs should be read constantly to handle the problem at the proper time.
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When you are sad or troubled, who are you going to call? No, this is not a jumbled lyric of a song or two. This is just some wise question that can be answered by the process of making chocolate.
No, there is no scientific evidence that will back up the positive gain that a person could gain emotionally from chocolates. Some people even say that chocolates cause headaches, even severe ones like migraines. Different people have different views. But most of them would say that this really is a treat no matter how it affects you physically, mentally and emotionally.
Focusing on the emotions, there may be no official study about the effects of chocolates on one’s emotions. But there are popular beliefs. And people have formed varying opinions about the matter.
Chocolates are considered to be uppers when depression struck you when you least expect it. For this reason, people turn to this treat to feel elated even for a moment while they are so sad and blue.
But because the positive effect can be short-lived, people tend to eat a large amount of the treat. For this reason, the negative effect on their body starts to show. Everything that is taken too much is bad for you. Chocolates contain sugar and fats that must be taken in moderation.
For the reason that chocolates are full of carbohydrates, these increase the level of tryptophan in the brain. Such chemical produces more serotonin. The latter results into regulating one’s mood and often creates a jolly and positive feeling.
Good for the Heart
It is also a common knowledge that chocolate is good for the heart. It elevates the level of responsiveness of the human blood vessels. This process is helpful in preventing on from suffering heart ailments. This sweet can also increase one’s tolerance on glucose. And besides, chocolates have anti oxidant ingredients that can prevent one person from having cancer.
But again, take note that these are popular beliefs by people who love the treat. Scientific quests, for sure, will find ways to put a benefit of the doubt or disprove such claims.
People blame chocolates for being too addicting. As a result, such sweet treat leads to simple headaches, rectal itching, to serious sickness like obesity and heart burn. It is even known to cause one person to be irritable, confused and temperamental.
One negative connotation about chocolates is that they are addicting. Some people use this as an excuse to turn against their vices like alcohol or smoking and turn to eating hoards of chocolates instead.
You can blame it on the more than 350 chemicals that can be found on chocolates. People not only it is addicting, but many of them conclude that it also causes allergies.
Women are more prone to crave for chocolates more than men. This can be due to the fact that chocolates have magnesium. This can explain why women turn to chocolate during Post Menstrual Syndrome, known to many as the PMS. At this period, women suffer lack of magnesium, enough reason for the craving and all.
Making chocolate is a known process to make one happy. Eating the treat will satisfy more of the craving for such delicacy. Just remember to take chocolates moderately. Even the best things in life have a negative impact if you will not learn to control yourself from taking in a little bit too much.
There seems to be a trend today to return to authentic Italian food. People are no longer satisfied with the Americanized Italian food that is often served at restaurants, especially chain restaurants. There is also a move to make more and more Italian food at home. People like to have control over the food and make healthy substitutions or personalize Italian food recipes. This is due in large part to the internet. Before the internet people who wanted to make or buy authentic Italian food had to hope that an Italian family or international market had setup shop in their town or a neighboring city. Also, the Americanized version of Italian food became popular because it was easy and cheap to make. However, with the internet people can now learn online in the comfort of their own homes the secrets to making good Italian food and now that shoppers can buy directly from the source it is cheaper to buy ingredients and prepared food.
The internet is truly opening doors not just in Italian food, but in all international cuisine. But, you do need to be careful when shopping for Italian food online. The first thing you want to do is make sure that the vendor you are buying from is as close to the source as possible. If you are looking for a specific ingredient then look for a vendor that specializes in that particular area. This will help you maintain an authentic taste as well as cut on the costs if you’re not dealing with a middle man. See how long the vendor has been in business and what their experience is with Italian food. There are dozens of these Italian food specialty shops online, you just need to find the ones that you feel most comfortable with.
Another thing you want to pay special attention to is the shipping charges, especially if you are buying from another country. In Italian food there are many non perishable items and you will want to buy them in bulk since it is cheaper to ship it in the same order than to order it again. Avoid any online vendors that charge you shipping per item since all your purchases will be shipped together. The bulk of the shipping should be charged with the first item you order and rise gradually with each additional item. Many vendors will just charge flat rate shipping or you may be able to find specials with free shipping. Make sure you also read the fine print to understand all their charges. You don’t want to be surprised by any processing charges or other extra fees.
When buying Italian food online it is also important to look at the company’s return policy. A vendor should be willing to take back any food that is spoiled or ruined upon delivery. Italian food depends on fresh ingredients and online shopping is a great way to get not only the ingredients, but whole Italian food dishes already prepared. Just make sure you don’t get stuck paying for Italian food that isn’t fresh. These days online Italian food companies have mastered shipping fresh food to make sure it arrives fresh at your doorstep.
Demand the best from the vendors you deal with. If you haven’t already, take the plunge and try buying Italian food online. You might discover a new favorite, or experience another side of Italian food without having to go out to a fancy Italian food restaurant.
The most widely recognized element of Italian food today is pasta. Pasta is a signature of Italian food in all parts of the globe. It is easy to store and prepare and therefore became the ambassador of Italian food to the world. Pasta has a much older history than other common dishes in Italian food like pizza and tomato sauce.
There are many myths surrounding the time when pasta actually entered into Italian food. The most common of these myths is that Marco Polo introduced it to the country from his extensive travels. However, pasta was already a part of Italian food during Marco Polo’s life. To get to the heart of the matter you must travel even further back in history. In fact the most accepted theory on the introduction of pasta to Italian food takes us back to the eighth century. During this time the Arab invasions greatly influenced Italian food and are the most likely start of pasta’s life in Italy.
Since the wheat used for this early pasta thrived in Italy, it quickly spread and by the 1300’s dried pasta was immensely popular and found all over the country. The appeal of pasta to Italian food was its nutrition and its long shelf life. These factors made pasta a great candidate for long ship voyages and because of this it was one of the first Italian foods to be introduced to the world. By the time pasta made its world debut much advancement had been made and there were many different shapes and forms of pasta being used in Italian food. The Italians had also developed ways to make pasta faster and more efficiently, making it an integral part of Italian food and Italian life.
The next important phase of pasta’s development in Italian food was the introduction of the tomato of course. Today pasta and tomato sauce go hand in hand when thinking of Italian food, but the marriage wasn’t made until 1839. Prior to this time tomatoes were just being introduced to the world from the Americas and many Europeans believed them to be poisonous. It took a long time for people to trust the tomato enough to eat it and include it in Italian food. However, once the tomato was accepted it was welcomed with open arms and took off in Italian food, especially in the southern regions of Italy.
Today one only has to look at the numbers to see just how big a role pasta plays in Italian food. Italians eat over three times as much pasta as Americans. Their pasta consumption is over sixty pounds per person per year. It’s no wonder that pasta is considered the cornerstone of Italian food. In fact, pasta is used so extensively in Italian food that Italy must import most of its wheat in order to keep up with the demand. This popularity of pasta and Italian food has caused pasta to be mass produced. This has lead to an inferior quality of pasta being used in American Italian food. The best pasta is still found in Italy where they stick to the same recipes handed down through the generations. A true Italian food lover must try some authentic pasta made in Italy if they want to capture the authentic taste of Italian food.
The hospitality industry is one of the biggest industries that have a big scope of almost everyday necessities of a lot of people. Because it is that big, this industry also has a lot of different job positions to offer. However, just like in any other field, there are ones that are considered to be most in demand.
To give you a clue on which are the most wanted job positions in this industry, here is an overview for some of the said positions.
Food And Beverage Director
This position is not only applicable for hotels. You can also work in hospitals, schools and other places where food directors are needed. The average pay is usually $52,450. The general job description would be having the responsibility to oversee the lounge/restaurant operations. You also get to recruit and train employees. You would also be the one who would create their schedules.
Managing budgets and achieving sales targets are also part of your job, along with maintaining close control of product orders and stock. You should also be able to control and analyze food costs. Of course, as the director, you should ensure that food safety and customer service are provided. Lastly, you should communicate well with your team and be able to motivate them.
Hotel General Managers
Hotels are rampant nowadays. The bigger they get, the more people they need to work for them. Thus, the more they need people who can take in charge of everything. This is what general managers do. The pay is an average of a whopping $62,320. However, it still depends on the hotel you are working for and the status it has.
Your main job is to create and sustain a guest-driven hotel which goes beyond guest expectations in criteria. You should also provide an atmosphere which inspires your hotel team members so that they could do their best. It’s your job to watch over the quality process in order to ensure your guest’s satisfaction via consistent delivery of service and quality product in agreement with your hotel’s profitability goals whilst fulfilling the important requirements of your guest.
This position would entail you to do daily routing of the hotel. You check in and out guests, and inspect their suites for engineering and housekeeping quality. You also get to participate in the Food and Beverage outlet where you would have to greet and serve guests as needed.
You also have some responsibility with your subordinates. You will interview, and hire people. Once accepted, you would also be the one to supervise and counsel them. This would include the different department managers in the hotel. Although the pay is high, this job would put a lot of responsibilities on your shoulder and you should be up for it.
Whether it be janitors, maids or housekeeping supervisors, one thing’s for sure. There’s a high demand for housekeeping staff. Another good thing is the demand keeps on running for all seasons. This means it is normal to see a lot of openings for such positions. Compensation averagely comes in $25,920, $23,270 and $40,180 respectively.
Overall cleanliness of the place would be your primary concern. For the position of janitors and maids, you would he the one to cleanup rooms and facilities of your working environment. If you’re a supervisor, then you would be the head of the team. You would be the one to check if requirements regarding cleanliness are met. You will also interview, hire and train people who want to be part of your team.